The Brazilian Olympic Committee (BOC) has a new Communications Director. It is Paulo Roberto Conde, who had been at the Globo Group since 2018 after being at other leading newsrooms of the Brazilian press. A 37-year-old São Paulo native, Paulo Conde holds a degree in journalism and is a master's student of Olympic Studies at the German Sport University in Cologne.
"I have great respect and admiration for Paulo Conde. We are speaking of an extremely qualified professional and deep connoisseur of the Olympic Movement. I am sure he will contribute to even more considerable growth of the Communications area of the BOC", stated the president of the BOC, Paulo Wanderley Teixeira.
The first experience of Paulo Conde with mainstream media occurred in 2004, during an internship at the Cities and Sports sections of the newspaper "O Estado de São Paulo" on the eve of the Athens Olympic Games. The following year, he got into the daily LANCE!, where he was a reporter and editor of Olympic sports. From the end of 2012 to the beginning of 2018, he was a member of the "Folha de São Paulo" Sports section, first as news editor and then as a reporter.
In April 2018, he switched from the predominantly written press to TV. As a producer, he made reports for the top news programs at Globo, for channels SporTV and GE.globo. He covered three Olympic Games (2012, 2016, and 2020), one edition of the Paralympic Games (2008), one Universiade (2011), assemblies of the International Olympic Committee (IOC), and World Championships of swimming, basketball, handball, and judo.
"From the beginning, my professional trajectory was glued to the Olympic Movement. And whoever connects to it one never wants to leave it again, for being so exciting and universal. I am honored with the invitation to be part of such a talented, dedicated team that works day and night to consolidate Brazil as an Olympic reference", said Conde. "The challenge of Communications is to serve with excellence the various actors of a multiplatform model that does not stop renovating itself. Besides working as an agent of information and transparency of the committee itself, it is necessary to interact with the mainstream media, our most traditional partner, provide quality content to the Olympic Movement fans through our website and the Brazilian Olympic Channel, creatively fuel our social networks, and create engagement opportunities. All this within a cycle up to Paris 2024, which will be shorter than the usual and historic", completed the new Communications Director of the BOC.